Call extensions in search ads make it easy for users to call businesses directly, boosting lead quality and ad performance. But when they fail, businesses lose phone leads, waste ad budgets, and miss potential conversions. Common reasons for failure include:
- Incorrect or missing phone numbers: Typos or unverified numbers can stop extensions from working.
- Call reporting not enabled: Without tracking, you can't measure performance or optimize campaigns.
- Mobile issues: Unresponsive buttons or slow-loading ads hurt user experience.
- Policy violations: Restricted or mismatched numbers lead to disapprovals.
- Low ad rank: Poor quality scores or low bids limit extension visibility.
- Budget constraints: Insufficient funds can prevent ads and extensions from showing.
- Tracking gaps: Missing or incomplete call tracking leaves performance unclear.
To fix these issues, ensure accurate setup, enable call reporting, verify numbers, and address ad rank and budget problems. Regular audits and proper tracking tools can help maintain performance. For persistent issues, expert help from PPC agencies or call tracking tools may be necessary.
Google Ads Call Extension Not Showing? Here’s Why & How to Fix It
Technical and Setup Problems
Technical hiccups can turn your call extensions into missed opportunities, leaving potential leads untapped and ad dollars wasted. All it takes is a small oversight - like a typo or a missed setting - to derail your campaign’s ability to generate calls.
The good news? Most setup issues are easy to fix once you know what to look for. Let’s dive into some common technical problems and how to resolve them.
Wrong or Missing Phone Numbers
One of the most damaging mistakes you can make is entering the wrong phone number. If your call extension displays an incorrect number, customers either won’t reach you or, worse, might connect with someone else. Either way, you’re left with lost leads and frustrated prospects who may not give you a second chance.
This issue happens more often than you’d expect. A single digit entered incorrectly, failing to update a number after switching business lines, or accidentally using a personal number instead of the business line can all cause problems. In some cases, advertisers leave the phone number field blank during setup, rendering the call extension completely useless.
Google has safeguards in place to verify phone numbers and prevent misuse. You can verify your number by linking Google Ads with Google Search Console or by placing the Google Ads conversion tracking snippet on the landing page where your number is displayed. Without verification, your call extension won’t be approved and won’t show up in your ads.
Regularly test your phone numbers on both mobile and landline devices to ensure they connect to the correct department. If you’re managing campaigns for multiple locations or services, double-check that each campaign uses the appropriate number. To stay on top of things, make it a habit to audit your call extensions quarterly, especially after any updates to your business contact information.
Call Reporting Not Enabled
If you’re not using call reporting, you’re essentially operating in the dark. Without it, you won’t know how many calls your ads are generating, how long those calls last, or whether they result in conversions. This lack of insight makes it nearly impossible to measure the effectiveness of your call extensions or fine-tune your campaigns based on actual results.
Google’s call forwarding and tracking tools can gather critical data like call duration, the caller’s area code, time of day, and whether the call meets your conversion goals. To enable these features, activate Google forwarding numbers in your call extension settings and set up call conversion actions for calls lasting 60 seconds or longer. Many advertisers overlook this step because it’s optional and requires manual setup. Others hesitate because they’re concerned about showing a Google forwarding number instead of their business number. However, the forwarding number only appears in reports - your actual business number is what customers see in the ad.
By skipping call reporting, you miss out on valuable insights, such as which campaigns are driving high-quality leads versus those producing short, low-value calls. You also lose the ability to track longer calls as conversions, which is key for optimizing bids and allocating your budget effectively.
Make it a point to review call reports weekly. This will help you spot trends and adjust your campaigns based on real performance data.
Mobile Device Issues
Most calls from search ads come through mobile devices, making mobile compatibility a top priority. If your call extension doesn’t function seamlessly on smartphones, you’re leaving a large chunk of potential leads on the table.
According to WordStream, mobile searches with call extensions convert three times more effectively than those without, underscoring the importance of mobile functionality.
Common mobile issues include unresponsive tap-to-call buttons, awkward button placement on smaller screens, or phone numbers displayed as plain text instead of clickable links. These problems often stem from device-specific bugs, compatibility issues with certain mobile operating systems, or slow-loading ads that delay the appearance of the call button.
To avoid these pitfalls, regularly test your call extensions on both Android and iOS devices. Use a variety of phone models and screen sizes to ensure the tap-to-call feature works consistently. Pay close attention to load times - if your ad loads too slowly, users might scroll past before the call button even appears.
Keep a close eye on your mobile call metrics. A sudden drop in mobile calls or a lower-than-expected conversion rate could signal a technical issue. Check Google Ads notifications for any errors or warnings related to your call extensions and address them promptly. Mobile downtime means missed opportunities, so quick action is crucial.
Lastly, schedule your call extensions to appear only during business hours when someone is available to answer. Showing a call button when your office is closed leads to unanswered calls and frustrated prospects. This scheduling feature in Google Ads takes just a few minutes to set up but can make a big difference in the quality of your leads and overall user experience.
Policy Violations and Disapprovals
Even the most carefully crafted call extensions won't work if they’re disapproved. Ad platforms have strict rules about the types of phone numbers you can use and how business information is presented. Breaking these rules - even unintentionally - can result in your call extensions being rejected, cutting off a valuable source of leads and reducing your return on investment (ROI). Staying compliant is essential to keep your campaigns running effectively.
Policy violations are more common than you might think. Something as simple as using an incorrect phone number or failing to verify your contact information can prevent your extensions from ever appearing. Understanding these guidelines is critical to maintaining your campaign’s visibility and success.
Restricted Phone Numbers
Certain phone numbers are outright banned due to the risk of unexpected charges for users or concerns about fraud. If your call extension uses one of these restricted numbers, it will be rejected immediately.
Here are the types of numbers you should avoid:
- Premium-rate numbers (e.g., 1-900 numbers) that charge callers extra fees beyond standard rates.
- International numbers that don’t align with your business location or target region.
- Toll numbers that impose additional fees for callers. However, toll-free numbers like 1-800 or 1-888 are allowed.
Another common issue arises with call tracking numbers that haven’t been properly verified. Always use a standard business phone number that matches your location and is clearly displayed on your website. If you do use call tracking, complete the verification process before launching your campaign.
Incorrect Business Information
Your call extension is an extension of your business profile, and any inconsistencies between the information in your ad and on your website can raise red flags. Platforms may view mismatched details as signs of poor management or even attempts to mislead users.
Some of the most frequent mistakes include:
- Mismatched phone numbers: If the number in your call extension doesn’t match the one on your website, it can cause confusion and lead to disapproval.
- Business name discrepancies: Even minor differences in how your business name appears can trigger automated systems to flag your ad.
- Address inconsistencies: If your ad targets a specific location (e.g., Chicago) but your website lists an address in another city (e.g., New York), platforms may question whether you’re serving the advertised area.
Verification processes are in place to ensure your business is legitimate and transparent. For example, platforms often require that your phone number is displayed as text on your website, not hidden in an image or a PDF. If your number is embedded in a graphic or only accessible through a contact form, verification will likely fail.
After Google’s 2015 policy update, many advertisers using unverified call tracking numbers saw their call extensions disapproved. The solution? Add the number as text on your site or complete verification through Google Search Console. Once verified, these advertisers saw their call volume return to normal.
To avoid these issues, regularly audit your online business information. Check your website, Google Business Profile, social media accounts, and directory listings to ensure everything matches. If you update your phone number or other details, make sure all platforms are updated simultaneously to prevent discrepancies.
Call Extension Policy Requirements
Beyond avoiding restricted numbers and ensuring accurate business details, there are additional policies you need to follow to keep your call extensions active. These rules are designed to protect users and maintain trust in the ad platform.
Some key requirements include:
- Phone number verification: Display your number as text on your website, link your ad account to Google Search Console, or use a conversion tracking snippet that includes your phone number. Without verification, your call extension will remain in an "unverified" status and won’t show up.
- Geographic relevance: Your phone number should make sense for the region you’re targeting. Toll-free numbers can help bypass location-specific restrictions.
- Transparency and accuracy: The phone number in your ad must connect callers to your business during the hours you specify. If you’re using call scheduling to show your number only during business hours, make sure someone is available to answer calls.
Disapproved call extensions can have a serious impact on your campaign’s performance. PPC experts estimate that losing call extensions can reduce click-through rates by up to 20% and significantly decrease inbound calls, directly affecting ROI. Compliant and verified call extensions consistently lead to better campaign results.
To stay on top of compliance, regularly check your ad platform’s extension tab for any "unverified" or "disapproved" notifications. Most platforms provide clear reasons for disapprovals and offer steps to fix the issue. Address problems as soon as possible - every day your call extension isn’t active is a day of lost leads and reduced performance.
Stay informed about policy changes by reviewing platform updates and guidelines regularly. Ad platforms frequently adjust their rules to address new risks or improve user protection. Keeping up with these changes can help you avoid unexpected setbacks.
If you’re managing multiple campaigns or using complex call tracking setups, consider investing in tools or expert support to ensure compliance. Resources like Top PPC Marketing Directory can connect you with agencies and tools that specialize in managing compliant campaigns and optimizing extensions, making it easier to avoid policy pitfalls.
Low Ad Rank and Display Problems
Even if your call extensions meet all platform policies, they won't appear if your ad rank falls short. Ad rank determines not only where your ad appears in search results but also whether your extensions are displayed. A low ad rank can hide your call extensions, cutting into your phone leads despite proper setup.
This issue can be especially frustrating because it’s not always obvious. Extensions might show up sporadically, disappearing during peak hours or when competition heats up. To keep your call extensions visible, it’s critical to understand how ad rank works and what factors influence it.
How Ad Rank Affects Extension Display
Ad rank is determined by a mix of factors: your bid amount, the quality of your ad and landing page, and the predicted performance of your extensions. Google only shows call extensions when your ad rank is high enough and the extensions are expected to enhance user experience and performance.
When your ad rank dips below a certain threshold, Google opts to display only your basic ad text to maintain a positive user experience. This means your call extension, while active in your account, remains hidden.
Low quality scores are a major reason for poor ad rank. Quality score depends on keyword relevance, the effectiveness of your ad copy, and the experience provided by your landing page. For instance, targeting broad terms like "plumbing services" instead of specific ones like "emergency plumber near me" can lead to lower relevance and fewer impressions for your extensions.
Weak ad copy also hurts your quality score. If your ad lacks a compelling value proposition or clear call to action, users are less likely to click, which lowers your expected click-through rate (CTR) - a key factor in ad rank. PPC experts note that campaigns with ad ranks in the bottom 25% experience up to a 60% drop in extension display rates compared to top-performing ads.
Research by WordStream highlights the link between ad rank and extension visibility: ads in top positions are up to four times more likely to display call extensions than those in lower positions. If your ad consistently appears in lower spots or on the second page of search results, your call extensions may rarely show up.
Landing page quality plays a big role too. Slow-loading pages, poor mobile compatibility, or content that doesn’t align with your ad’s intent can drag down your quality score. This creates a vicious cycle: lower quality scores lead to lower ad rank, which reduces extension visibility, further lowering your CTR and quality score.
Refining your keywords and improving ad copy can boost ad rank by 20–30%, leading to more frequent extension display. For example, a local service business increased their call extension impression rate from 35% to 78% by refining their keyword targeting, rewriting ad copy to align better with search intent, and raising their average CPC bid by 25%. Within two months, they saw 2.5 times more phone calls from their campaigns.
To diagnose quality score issues, check the quality score column in your Google Ads keyword report. If your keywords score below 5 out of 10, competitors with higher scores may be taking the spotlight, leaving your call extensions in the shadows. Focus on improving expected CTR, ad relevance, and landing page experience to turn the tide.
Budget and Bid Constraints
Ad rank isn’t the only factor affecting call extension visibility - budget and bid settings also play a role. If your daily budget is too low or your bids aren’t competitive, your call extensions might not show at all. For instance, a limited daily budget can cause your ads - and their extensions - to disappear once the budget is spent, potentially missing peak business hours.
Similarly, low maximum cost-per-click (CPC) bids can hold you back. If your bid isn’t high enough, your ad won’t rank competitively, and your extensions won’t display. For example, a campaign with a $10 daily budget and a $0.50 max CPC might only show ads during off-peak hours, missing prime opportunities for call engagement.
Budget constraints are especially challenging in highly competitive industries. If your competitors are bidding $3.00 per click and you’re only bidding $1.50, your ad rank may be too low to compete for top positions. This doesn’t just push your ad lower on the page - it also reduces the chances of your call extensions appearing.
To identify these issues, monitor metrics like impression share and lost impression share due to rank. Impression share shows what percentage of eligible impressions your ad is receiving. If this number is low and lost impression share due to rank is high, it’s a clear sign that your bids or budget need adjustment. Additionally, check your extension impression rate - the percentage of times your call extension is shown when eligible. If it’s below 50%, your ad rank or budget may be limiting visibility.
Raising bids by 20–30% and increasing budgets can boost extension visibility by up to 40%. PPC experts recommend setting bids at least 20–30% above the minimum suggested bid to maintain a competitive ad rank. They also suggest allocating enough daily budget to ensure ads remain visible throughout the day, especially during peak hours.
For campaigns focused on generating phone calls, prioritizing call extensions in your bidding strategy can make a big difference. Consider running call-only campaigns or applying bid adjustments specifically for call extensions. Automated bidding strategies like Target CPA or Maximize Conversions can also help by dynamically adjusting bids to improve extension visibility and call volume.
Google Ads offers several tools to help diagnose and address these challenges. Use the Auction Insights report to compare your ad rank and impression share against competitors. The Performance Planner can provide insights on budget and bid adjustments to improve ad rank. Reviewing metrics like extension impression rate and lost impression share in the Extensions tab can also pinpoint specific issues. If lost impression share due to rank is high, increasing bids or improving ad quality can help resolve the problem.
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Tracking and Measurement Failures
After addressing technical issues, the next step is ensuring accurate tracking. Without it, even the best setup won't deliver results. Tracking is essential for determining your campaign's return on investment (ROI). Without proper tracking, you might generate phone calls but have no idea which keywords, ads, or campaigns are driving them. This makes calculating ROI and optimizing ad spend nearly impossible.
Over 40% of small businesses lack any conversion tracking for their PPC campaigns, leading to significant data gaps and wasted ad budgets. Without visibility into performance, you risk wasting money on underperforming campaigns while neglecting the ones that work. This creates a cycle of poor decisions based on guesswork instead of data.
Missing Call Tracking Setup
Failing to set up call tracking leaves you blind to critical performance data. Without it, you can't tell which clicks lead to actionable calls. Your metrics might show clicks, but without knowing which keywords or campaigns generate phone conversions, you're left guessing.
This oversight leads to wasted spending. You might continue bidding on keywords that bring clicks but no calls. Additionally, missing call tracking means you can't identify the best times, locations, or devices for high-quality calls. This lack of insight prevents you from fine-tuning your strategies for day-parting, location targeting, or mobile campaigns.
Google Ads' native call conversion tracking helps measure calls originating directly from ads via call extensions, but it has limitations. It can't track calls made from your website or those that happen after users reach your landing page. Call tracking software, using dynamic number insertion (DNI), assigns unique phone numbers to traffic sources, campaigns, or keywords, allowing you to tie calls directly to specific efforts.
To integrate call tracking with Google Ads, install the tracking software's code on your website, ensure it's on pages where your phone number appears, and verify the number using the AdWords conversion tracking snippet method. For seamless functionality, connect your AdWords and Webmaster Tools accounts to verify your phone number, ensuring your call extensions work as intended.
Without this infrastructure, businesses often find their campaigns drain budgets without measurable results. A campaign might show impressive click metrics but fail to deliver any real return.
No Call Conversion Actions Defined
Another common issue is failing to define call conversion actions in Google Ads. To fix this, go to your conversion tracking settings and create a specific conversion action for calls. For example, you could differentiate between calls lasting over 30 seconds (indicating genuine interest) and shorter calls that might be accidental.
Call conversion actions often fail due to incomplete setup or configuration errors. Many marketers set up call extensions but skip creating conversion actions in Google Ads, meaning calls occur but aren't recorded as conversions.
Sometimes, the wrong actions are tracked. For instance, tracking page views instead of phone calls inflates conversion numbers without reflecting actual business results. Phone number verification failures also cause issues. If your number isn't verified through one of the three methods - website text verification, AdWords and Webmaster Tools connection, or conversion tracking snippet - your call extensions might be disapproved, and calls won't be tracked.
Beyond basic call tracking, tools like Google Tag Manager can track additional actions such as form submissions, appointments, or quote requests that happen after a call. By treating calls as part of a broader conversion journey, you gain a fuller understanding of not just how many calls you're generating, but which ones are driving real business outcomes.
To troubleshoot, start by ensuring your conversion action is set up correctly in Google Ads with the right phone number and conversion value. Next, verify your phone number - check for "unverified" labels in the extensions tab. Then, confirm your call tracking code is properly installed on landing pages where your phone number appears. Finally, test your call extension to ensure calls are being recorded.
Gaps in Data Review and Optimization
Inconsistent data review often leads to missed opportunities for improving campaign performance and ROI. Common gaps include failing to identify which keywords generate calls instead of just clicks, overlooking patterns in call timing or duration that indicate quality, and ignoring seasonal trends that could guide bid adjustments.
Without regular data analysis, you might continue spending on underperforming keywords or ad variations. For example, you could be aggressively bidding on keywords that drive high click volumes but produce no calls. Additionally, ignoring data can prevent you from discovering that certain locations, devices, or times of day yield better call quality and conversion rates. This means you're missing chances to refine location targeting, mobile strategies, or ad scheduling.
When the optimization cycle breaks down, you collect data but fail to act on it, leading to stagnant performance and wasted budgets. Marketers who use robust call tracking and regularly review their data often see up to 30% higher ROI from their PPC campaigns compared to those who don't.
To stay on top of performance, review call extension data at least weekly, and more frequently (daily or every other day) during the first few weeks of a new campaign. Focus on identifying which keywords generate quality calls, which ad variations perform best, and how geographic and device data inform budget allocation. Also, analyze time-of-day patterns to adjust ad scheduling.
Based on these insights, take action: pause keywords that bring clicks but no calls, increase bids on high-performing keywords, and refine location targeting to focus on areas delivering the best results. Key metrics to monitor include:
- Call conversion rate: The percentage of calls that turn into leads.
- Call duration: Longer calls often signal higher intent.
- Cost per call: Total ad spend divided by the number of calls.
- Cost per conversion: Total ad spend divided by actual conversions from calls.
- Call-to-conversion ratio: The percentage of calls that result in sales or leads.
Without tracking these metrics, you're essentially guessing at how to allocate your budget. For expert assistance, the Top PPC Marketing Directory (https://ppcmarketinghub.com) offers resources to connect with agencies and tools specializing in call tracking and campaign optimization.
These tracking strategies are critical for resolving call extension challenges and improving campaign outcomes.
How to Fix Call Extension Problems
If you're dealing with call extension issues, the good news is that most problems can be traced back to setup errors, policy violations, or missing tools. Tackling these systematically can get your campaign back on track and help you avoid wasting valuable ad spend.
Fixing Common Setup Issues
One of the most frequent culprits behind call extension failures is incorrect or missing phone numbers. Double-check that your phone number is accurate and functional. Test it across multiple devices to ensure it's working as expected.
Verification is another key step. Make sure your business phone number is verified - this can be done through your website text, by linking Google Ads to Google Search Console, or by using a conversion tracking snippet. Without verification, your call extensions won’t appear, and you risk losing potential leads.
Policy violations can also derail your call extensions. Look out for issues like prohibited or mismatched phone numbers. Regularly review your call extensions in the Google Ads interface by visiting the extensions tab. Pay attention to any "unverified" or "disapproved" labels and address them promptly.
Enable call reporting in your Google Ads settings to track valuable calls. Define conversion actions, such as counting only calls that last over 30 seconds, to focus on meaningful interactions. Google’s call reporting feature uses a forwarding number to monitor performance, giving you insight into which ads and keywords drive phone conversions.
Ad rank and budget constraints might also prevent your call extensions from showing up. Since call extensions only appear when your ad rank is high enough, work on improving ad relevance, raising bids, and boosting your expected click-through rate. If budget limitations are holding you back, consider reallocating funds from underperforming campaigns to those that generate the most phone calls.
Another important step is to schedule your call extensions during business hours or when your team is available to answer calls. Generating calls at odd hours, like 2:00 AM, won’t help if no one is there to pick up. Lastly, test your call extensions on various mobile devices and ensure your landing pages load quickly on smartphones - Google recommends a load time of under three seconds for the best results.
Tools for Managing Call Extensions
Beyond Google Ads' built-in features, specialized call tracking software can provide deeper insights and greater control. Tools like CallRail and Invoca allow you to assign unique phone numbers to different campaigns, traffic sources, or keywords. This dynamic number insertion helps you track exactly what’s driving your calls, even after users leave your ad and explore your website.
When selecting call tracking software, US advertisers should look for platforms that support both local and toll-free numbers, adhere to privacy regulations, and integrate seamlessly with CRM systems. Features like call recording can help assess call quality and train your team, while detailed attribution reporting can map out the customer journey - from the first ad click to the final conversion.
Google Tag Manager is another valuable tool, enabling you to deploy and test conversion tracking codes without having to modify your website directly. Pairing it with Google Analytics 4 provides additional insights into user behavior, helping you identify where potential callers might drop off in the conversion process.
For a centralized view of your data, reporting and analytics platforms like Ruler Analytics can offer multi-touch attribution, showing how various touchpoints contribute to phone conversions. Other tools, such as ReportGarden, DashThis, Databox, and TapClicks, compile data from multiple sources into unified dashboards, giving you a clear picture of your overall campaign performance.
If these adjustments and tools don’t resolve your call extension issues, professional help is always an option.
Finding Help Through Top PPC Marketing Directory
For stubborn problems that can’t be fixed in-house, expert assistance is readily available. The Top PPC Marketing Directory connects US businesses with experienced agencies and specialized tools designed to address call extension challenges and optimize campaign performance.
The directory highlights agencies like Logical Position, NP Digital, Brainlabs, and Directive, which offer comprehensive PPC management services. These experts can troubleshoot call extension issues, ensure compliance with Google’s policies, refine bidding strategies, and implement advanced tracking solutions. Their experience managing a wide range of campaigns can help you sidestep common mistakes and achieve results more efficiently.
In addition to agencies, the directory lists call tracking and reporting tools that integrate seamlessly with Google Ads. You can compare options based on features, pricing, and user reviews to find a solution that fits your business needs and budget. Whether you’re looking for basic call reporting or more advanced attribution capabilities, the directory can guide you to the right tools.
For businesses just starting out with call extensions or those facing persistent problems, consulting with experts through the directory can save time and reduce the risk of wasted spend. Many agencies even offer free audits or consultations, giving you a clear understanding of your issues and potential solutions before committing to a service.
Conclusion
What Happens When Call Extensions Fail
When call extensions stop working, your ads lose visibility and clicks, which means fewer leads and missed revenue opportunities. Studies show that well-functioning call extensions can boost click-through rates (CTR) by 10–15%, with mobile ads seeing up to a 20% increase in CTR when call extensions are properly set up. Without these extensions, you’re essentially leaving these performance improvements behind.
The impact on lead generation is even more pronounced. Every failed or incorrect call extension means losing a potential high-intent customer who prefers calling over navigating a website. For businesses like plumbers, lawyers, or home repair services - where phone calls often convert better than online forms - this can directly result in lost income.
On top of that, broken call tracking muddies the waters. It becomes harder to identify which ads or keywords are driving quality calls, leaving you unable to fine-tune your campaigns effectively.
If this sounds familiar, here’s what you can do to fix it.
What to Do Next
To get your call extensions back on track, start by auditing your current setup. Double-check phone numbers, enable call reporting, and look out for any "unverified" or "disapproved" labels. Make adjustments to your ad rank, bidding strategy, and scheduling to ensure your ads appear during your business hours. Proper conversion tracking is a must - set it up with Google Ads and Google Analytics, and test it thoroughly on mobile devices. With mobile search dominating, optimizing for mobile is essential to capturing phone leads.
Don’t overlook earlier points about setup errors and policy violations - they’re often the root cause of underperforming call extensions. Fixing these issues can go a long way toward improving your results.
For persistent problems or advanced tracking requirements, consider reaching out to professionals. The Top PPC Marketing Directory is a great resource for finding vetted agencies and tools tailored to these challenges. Many agencies offer free audits or consultations, giving you insights into your issues before committing to their services. Whether you need help troubleshooting, ensuring policy compliance, or implementing advanced call tracking, this directory can connect you with the expertise needed to get your call extensions performing at their best and driving the leads your business relies on.
FAQs
How can I properly set up and verify call extensions to avoid losing potential leads?
To make sure your call extensions are working properly and meet all requirements, start by confirming that your phone number is accurate and follows Google Ads policies. The number should be active, valid, and match your business’s location to establish credibility and avoid any potential disapprovals.
Next, check that your call extensions are tied to the correct campaigns or ad groups and are set to display during your business hours. This way, customers can contact you when you're available, increasing the chances of turning those calls into conversions.
Lastly, keep an eye on performance. Use Google Ads reports to review call metrics and spot any problems early, like low call activity or disapproved extensions. Being proactive can help you capture more leads and avoid missing valuable opportunities.
What are the common reasons for call extension disapprovals, and how can I prevent them?
Call extension disapprovals usually happen because of policy violations or incomplete setups. Here are some common reasons:
- Incorrect or invalid phone numbers: Make sure the phone number you provide is correct, active, and matches your business's location.
- Inconsistent business information: The phone number in your extension must align with the details on your ad or landing page. Any mismatch can lead to disapproval.
- Restricted content: Call extensions promoting products or services that violate platform rules won't be approved.
To minimize the chances of disapproval, double-check your phone number for accuracy, ensure your business information is consistent across ads and landing pages, and carefully review the advertising policies of your PPC platform. A little extra attention to detail can keep your call extensions running smoothly.
How does ad rank influence the visibility of call extensions, and what can I do to improve it for better results?
Ad rank is a key factor in deciding whether your call extensions show up with your ads. Essentially, the higher your ad rank, the better your chances of having those extensions displayed. Platforms tend to give priority to ads with stronger performance metrics.
To give your ad rank a boost, start by focusing on ad quality. Write engaging, relevant ad copy that speaks to your audience, choose highly targeted keywords, and make sure your landing pages provide a smooth and user-friendly experience. On top of that, ensure your maximum bid is competitive and aligns with your campaign objectives. By fine-tuning these elements, you can increase your ad rank and improve the chances of your call extensions being seen.
