AdRoll

Category: Paid Advertising; Data & Analytics

AdRoll is a marketing platform designed for businesses looking to improve retargeting efforts and display advertising performance. It allows advertisers to re-engage potential customers across multiple channels, including Google, Facebook, and email. With AI-driven audience segmentation and automation tools, AdRoll helps brands increase conversion rates by delivering personalized ads to the right users at the right time. Its analytics dashboard provides valuable insights to refine ad strategies and enhance return on investment (ROI).

AdRoll

AdRoll Features

  • Retargeting Campaigns

    AdRoll specializes in creating retargeting campaigns that re-engage visitors who have interacted with your website or ads, aiming to increase conversion rates.

  • Cross-Channel Advertising

    The platform enables users to run advertising campaigns across various channels, including web, social media, and email, from a single interface.

  • Dynamic Creative Optimization

    AdRoll offers tools to automatically adjust ad creatives based on user behavior and preferences, enhancing relevance and engagement.

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