Basis

Category: Paid Advertising; Campaign Management; Automation & Technology; Retargeting

Basis is an advertising automation platform that integrates and automates digital advertising processes across multiple channels including programmatic, search, social, connected TV, display, and audio. The platform consolidates media buying, campaign management, workflow automation, billing reconciliation, and reporting into a single system. The platform includes a demand side platform with cross-device targeting, brand safety features, private marketplaces, and AI-powered automation. Basis serves agencies and enterprise media teams with tools for collaboration, centralized data access, and managed services options for campaign execution and strategy.