Perpetua

Category: E-Commerce Advertising; Campaign Management; Automation & Technology; Data & Analytics; Budget Optimization

Perpetua provides retail media optimization software for eCommerce businesses selling on Amazon, Walmart, and other marketplaces. The platform offers automated campaign creation, execution, and optimization based on strategic objectives such as growth, profitability, brand defense, and awareness. The software features conversion-based bidding algorithms, customizable recommendations, and enterprise-level reporting across multiple channels and marketplaces. Perpetua supports marketplace advertising optimization, display advertising, video advertising, market intelligence, and reporting capabilities for brands and agencies managing eCommerce advertising campaigns.