Simpli.fi

Category: Paid Advertising; Retargeting; Campaign Management; Data & Analytics

Simpli.fi is a programmatic DSP that provides media buying services across CTV, paid search, paid social, display, native, audio, and DOOH channels. The platform uses location-based targeting at the household level, combining geo-fencing, keyword targeting, and first-party data to reach audiences. The platform offers Signal-Level AI that optimizes campaigns based on digital and real-world consumer behaviors, measuring impact from initial engagement through to physical store visits. Simpli.fi serves multiple industries including automotive, healthcare, real estate, retail, and franchise businesses with locally-customized campaigns that can scale across single or multiple locations.