Upp.ai

Category: Campaign Management; Automation & Technology; E-Commerce Advertising; Budget Optimization

Upp.ai provides AI-powered PPC management through its Rubin platform, handling campaign deployment, measurement and planning across Google, Meta and Microsoft ad platforms. The system performs automated optimizations including campaign structure, budget allocation, audience management, creative rotation and daily performance adjustments for retail and ecommerce businesses. The platform offers three core capabilities: Rubin Deploy for campaign execution and optimization, Rubin Measure for incrementality testing and attribution analysis, and Rubin Plan for demand forecasting and budget allocation. Media teams receive visibility into AI decisions while the platform handles high-velocity campaign tasks, with clients reporting an average 188% ROAS uplift and over £333M in managed media spend.