Category: Data & Analytics
Adtriba helps businesses understand their PPC campaign effectiveness through AI-driven attribution modeling. By analyzing data from Google Ads, Facebook Ads, and other marketing platforms, it provides detailed insights into customer journeys and ad performance. Adtriba’s multi-touch attribution models help advertisers make informed budget allocation decisions. The platform also offers predictive analytics, enabling businesses to optimize future PPC investments. With its data-first approach, Adtriba ensures that companies maximize the impact of their paid advertising strategies.
Funnel integrates advanced marketing measurement techniques, including marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing, providing businesses with comprehensive insights into their marketing performance across channels.
Combining Adtriba's measurement capabilities with Funnel's data hub allows for efficient collection and analysis of marketing data, enhancing the quality of insights and reducing time to value.
The acquisition of Adtriba has expanded Funnel's analytics offerings, enabling businesses to optimize their marketing strategies based on unified and actionable data.
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